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The American Heart Association's Innovative Solution Personalizes Cardiovascular Condition Management With Tailored Engagement to Improve Population Wellness and Reduce Readmissions

DALLAS, April 9, 2018 /PRNewswire-USNewswire/ -- Patients battling cardiovascular diseases, and even people hoping to prevent heart disease and stroke, now have easy digital access to care plans that appeal directly to their individual motivations. The American Heart Association (AHA), the world's leading voluntary health organization devoted to fighting cardiovascular disease and stroke, and PatientBond, a cloud-based platform for digital patient engagement, are releasing a jointly created solution called, AHA's Health Motivation Platform that uses PatientBond's proprietary psychographic segmentation model to influence user behaviors based on their intrinsic motivations


The Health Motivation Platform is a suite of digital solutions uniquely designed to improve cardiovascular health across multipl


e conditions. This product combines the American Heart Association's science-based CarePlans and health content with PatientBond's proprietary psychographic segmentation and digital engagement applications to drive desired behavior change through a variety of digital communication channels -- emails, text messages, Interactive Voice Response calls and in-App content. The user's experience is, then, personalized by appealing to their health-related motivations, and that in turn compels the user to take action.

"The American Heart Association is dedicated to reducing deaths from cardiovascular diseases and, to that end, we are dedicated to publishing scientific statements and guidelines that are the foundation of evidence-based care," said Patrick Wayte, senior vice president, American Heart Association, Center for Health Technology & Innovation. "However, simply making this science available is not enough; we need to translate it into actionable intelligence that motivates consumers, particularly patients, to use the best of what the Association knows about hear