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August 31, 2018


The Detroit Lions and Rocket Mortgage today announced “Season Launch Week” – a weeklong celebration prior to the team’s home opener on Monday Night Football against the New York Jets on September 10. In the days leading up to kickoff, the Detroit Lions and Rocket Mortgage will build excitement throughout the community with surprise player appearances, special events, ticket giveaways and more.

Season Launch Week will culminate with the Detroit Lions Season Launch Party, presented by Rocket Mortgage, on Monday, September 10 from 3:00 p.m. – 5:00 p.m. The event in Campus Martius Park will feature appearances by Lions mascot Roary, Detroit Lions Cheerleaders and legendary running back Barry Sanders. It will be headlined by current CMA “Vocal Group of the Year” nominee LANCO. 

“We are extremely excited to start a new Detroit Lions tradition and we’re glad to have help from the Rocket Mortgage team to make it happen,” said Detroit Lions Team President Rod Wood. “With our passionate fans, we’re confident Season Launch Week will become a signature annual event that celebrates our fans’ enthusiasm for the upcoming football season and highlights both organizations’ commitments to giving back to the community. As the season approaches, we’ll be preparing off the field together while the players prepare on it.”

“With so much energy and optimism flowing throughout Detroit, there’s no better time to come together and celebrate a true staple of our city like Detroit Lions football. This is a passionate football town with a diehard fanbase, and we’re proud to team up with the Lions as they kick off what we hope to be another memorable season,” said Casey Hurbis, Quicken Loans CMO.

The Season Launch Party in Campus Martius Park will be a ticketed event for Detroit Lions Season Ticket Members and LANCO Fan Club Members. 

LANCO became the first Country group to debut on the Billboard Country albums charts at No. One in 10 years with their coming-of-age album, HALLELUJAH NIGHTS. As their debut album now boasts over 364 million streams it proves why this year's two-time ACM and CMT nominated group is the only Country band to achieve a PLATINUM single prior to a debut album release, with the two-week No. One "Greatest Love Story.” Following the record-breaking hit, their Top 20 and climbing single “Born To Love You” has been dubbed by critics as one of the most “infectious” tracks of their debut record.

“Praised for their energetic live performances" (Rolling Stone) while hosting over 40,000 fans at their own headlining shows this year alone, the PLATINUM-selling band will launch their first-ever headlining run with the HALLELUJAH NIGHTS TOUR launching in Columbia, MO at The Blue Note on Oct. 24th. Named “The Band to Watch” by CMT, Entertainment Weekly, Pandora, Rolling Stone, Spotify, Sirius XM and more, they’ve performed at the nation’s largest festivals including Bonnaroo, Lollapalooza, Austin City Limits and Faster Horses and continue as support for Dierks Bentley’s 2018 MOUNTAIN HIGH TOUR.

The team has several community initiatives planned during Season Launch Week starting with a Back to School takeover at Detroit Lions Academy on Tuesday, September 4 – the first day of school. New backpacks, uniforms, shoes and school supplies will be provided along with appearances by Roary and Detroit Lions Cheerleaders.

The Lions will also be donating a new scoreboard to a local high school football team with a surprise visit to practice on Wednesday, September 5. The chosen high school football team will also be invited to attend the home opener, courtesy of the Lions and Rocket Mortgage.

Stay tuned to the Detroit Lions social media channels and for news and to learn more about opportunities to participate throughout the week.



Detroit-based Quicken Loans Inc. is the nation’s largest home mortgage lender. The company closed more than $400 billion of mortgage volume across all 50 states from 2013 through 2017. Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and its Family of Companies employ more than 17,000 full-time team members in Detroit’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix. Quicken Loans also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for the past eight consecutive years, 2010 – 2017, and also ranked highest in the country for customer satisfaction among all mortgage servicers the past five consecutive years, 2014 – 2018.

Quicken Loans was once again named to FORTUNE magazine’s “100 Best Companies to Work For” list in 2018 and has been included in the magazine’s top 1/3rd of companies named to the list for the past 15 consecutive years. In addition, Essence Magazine named Quicken Loans “#1 Place to Work in the Country for African Americans.”

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About Detroit Lions:

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and are the National Football League’s fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2016, when they finished with a 9-7 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalizat