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Requirements
Submission Guidelines
Deadlines: Five days before insertion.
Preferred Format: High-quality print PDF.
File Specifications: CMYK with all fonts embedded at 300 dpi.
Digital Files: MUST be a minimum of 300 dpi.
Technical Specifications
Most website images are 72 dpi at resolution, which is not suitable for print advertising.
All digital images will be accepted in 16 bits and grayscale.
All liability issues regarding the content must be signed off before insertion.
Ads with all text must be converted to outline.
Blind placements will not be accepted for the final output.
Ads with a review ready are subject to final approval by the Newspaper publisher
Michigan Newspaper Advertising Rates
Connecting communities since 1986. Trusted by Michigan businesses and organizations.
The Chronicle Newspaper 2025 Rate Card
We want to do more than just sell you advertising space. Our purpose is to help your business get results. This rate card will help you maximize your advertising investments.
Size | Actual Size | Price Black and White | Price with Color |
|---|---|---|---|
Full Page | 10.25x10.5 Inches | $1,300.00 | $1.425.00 |
1/2 Page | 10.25x5.25 Inches | $680.00 | $800.00 |
1/4 Page | 5x5.25 Inches | $375.00 | $475.00 |
1/8 Page | 5x2.5 Inches | $200.00 | $300.00 |
Why Advertise with The Chronicle?
Reach Your Target Market
10,000 copies distributed bi-weekly.
11 Michigan regions: Greater Lansing, Detroit Metro, Grand Rapids, Jackson, Flint, Saginaw, Battle Creek, Kalamazoo, Ann Arbor, Livonia, Ypsilanti
Direct distribution to churches, businesses, schools, beauty salons
61% female readership with purchasing power
38+ years of community trust
Certified minority and woman-owned business
Multi-Platform Options
Print newspaper advertising
Digital website advertising
Social media promotion (10,000+ followers)
Podcast sponsorship opportunities
Email newsletter inclusion
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Position Request/Charges
We do our best to accommodate section requests or select a reasonable alternative. We cannot guarantee that ads of a competitive nature will always be separated.
Guaranteed Position Pricing
For an additional 25% charge, the Chronicle Newspaper will guarantee the page where an ad will appear, but not the position on the page. The guaranteeGuarantee applies only if the page is available for advertising. Color ads must be on a color page. Available color positions are not determined until the layout process is complete, so the section can be guaranteed, but not the page. Minimum position upcharge is $30.00. If guaranteed placement is not available, the ad will run without a guarantee charge—regular rates will apply.
Church, Charitable & Association Rates
Churches and public service non-profit organizations whose primary function is to raise funds for charitable causes, are given a discounted rate. Individual members of a bona fide merchant association may qualify for a discounted group rate when the association runs a promotional section. Contact your Advertising Consultant for qualifications.
Changing or Rejecting copy
On occasion, it may be necessary or appropriate for the newspaper to change or reject advertising copy, with or without the advertiser's approval. The newspaper has the right to place the designation "Advertisement" above any advertisement and reserves the right to refuse advertising for any or no reason.
Ownership of Advertising Copy
All advertising copy that represents the creative effort of The Chronicle Newspaper, including illustrations, composition, or material furnished by it is and remains the property of The Chronicle Newspaper, including all rights of copyright therein. Advertisers cannot authorize photographic or other reproductions, in whole or in part, of any such advertising copy for use in any other medium without the express written consent of The Chronicle Newspaper.
Featured News
Proof and Tearsheet Delivery
All ads will be proofreadproofed for errors by our staff. Advertisers may request that a proof be emailed, faxed, or delivered to their place of business for ads larger than 5 column inches. We'll gladly deliver or mail tearsheets of your ad to you. Electronic tearsheets will be provided upon request.
Frequently Asked Questions
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Full Page ($1,300-$1,425): Maximum impact for grand openings and major announcements
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Half Page ($680-$800): Perfect for detailed service listings and product showcases
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Quarter Page ($375-$475): Our most popular size - great visibility at reasonable cost
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Eighth Page ($200-$300): Ideal for business cards and quick announcements
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Submit your print-ready ad 5 days before publication. We publish bi-weekly on Thursdays.
Yes! Contact us at [888-281-3634] for professional design services tailored to our readership.
Yes, we offer discounts for multiple insertions and combined print/digital packages. Contact us for details.
We distribute 10,000 copies across 11 Michigan regions, including Greater Lansing, Detroit Metro, Grand Rapids, and more.
We distribute 10,000 copies across 11 Michigan regions, including Greater Lansing, Detroit Metro, Grand Rapids, and more.
Get Started Today
Three Ways to Advertise:
AD Submission Address
The Chronicle Newspaper 2843 East Grand River Ave
East Lansing, MI 48823