Choose Lansing® Reports State of Tourism and Hospitality Industry

Courtesy Photo-Choose Lansing® acknowledged local businesses for anniversaries.

Greater Lansing hospitality and tourism industry supports 9,500 local jobs and helps welcome 6.7 million visitors each year, generating $732 million dollars in economic impact for the region.”

To ensure those millions of visitors have a positive experience while in the region, Choose Lansing® implemented the Certified Tourism Ambassadors (CTA) Program, which marks its 15th anniversary in 2025. During the annual meeting, Choose Lansing® celebrated a record 533 CTAs and named Jeff Magnuson, CTA as the CTA Star of the Year. Choose Lansing® also acknowledged the following local business anniversaries:

• St. Johns Mint Festival – 40 years

• Insty Prints – 40 years

• Fenner Nature Center’s Apple Butter and Maple Syrup Festivals – 50 years

• Arts Council of Greater Lansing – 60 years

• Lansing Art Gallery – 60 years

• A. Dean Watkins – 75 years

• Michigan High School Athletic Association – 100 years

“In 2024, we worked hard to support the hospitality industry, bring visitors to the region, and advocate for a more accessible community,” said Pingston. “As we look forward to 2025, our focus will be to serve as a resource to event planning clients while continuing to help our local hospitality partners thrive.”

Find full details and the 2024 Choose Lansing®annual report at lansing.org/about-us/annual-report-and-meeting/