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Community Advocacy Organization

MSUFCU Celebrating NIL Partnership with MSU Women’s Basketball Players





EAST LANSING, Mich. Michigan State University Federal Credit Union (MSUFCU) is once again showing its support of student-athletes by entering Name, Image, and Likeness agreements with eligible players on the Michigan State University women’s basketball team for the 2022-2023 season.


This will be the second year of MSUFCU’s NIL partnership with members of the MSU Women’s Basketball team. A special kick-off event was held with MSU women’s players for Credit Union members and high school girls’ basketball teams from the region on Tuesday, Nov. 1 from 4-6 p.m. at MSUFCU Headquarters 1, 3777 West Road in East Lansing.


“Our goal through the partnership is to empower women to grow and succeed,” said April Clobes, President and CEO of MSUFCU. “It was gratifying to see our local area young people connect with the athletes, and we look forward to providing more opportunities for member engagement with the team throughout the year.”


The Credit Union has been a sponsor of MSU athletics for more than 13 years, and MSUFCU became the presenting partner of MSU Women’s Basketball in 2019 as part of its multiyear athletics sponsorship agreement.


“We know our members appreciate the contributions these outstanding leaders bring to campus and community, said Susi Elkins, MSUFCU’s Chief Community Impact Officer. “We’re proud to shine a light on their accomplishments through this special partnership.”


Before entering into a mutually beneficial, financial industry exclusive relationship with the players, MSUFCU discussed specific details with student athletes on how the partnership would work. The student athletes are excited to participate and took time to align requirements of the NIL contracts with their existing commitments.


“I want to thank MSUFCU for the contract and that we appreciate the support going into this season,” said Moira Joiner, senior on MSU Women’s Basketball team. “We love what MSUFCU stands for as a Credit Union in our community and their willingness to endorse and support women’s sports – it means a lot.”


MSUFCU views this partnership as an opportunity to assist women athletes and to recognize the value they bring to the university and the community. As part of their contracts, the student-athletes will support ongoing efforts of the Credit Union throughout the year.


"It was great to see everyone come out to support us at the event,” said Jayla James, senior on MSU Women’s Basketball team. “I want to thank MSUFCU for their support that furthers our independence as players.”


Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For by American Banker for the fifth year, a Top Workplace by the Detroit Free Press for 11 consecutive years, a National Best and Brightest Companies to Work For winner for six consecutive years, and one of the top five Michigan credit unions in Forbes’ Best-in-State Credit Unions 2021 list. MSUFCU was named a Best Workplace in Financial Services and Insurance by Fortune Magazine two consecutive years and has been certified as a Great Place to Work for nine consecutive years. MSUFCU has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. MSUFCU is headquartered in East Lansing, Michigan, has 21 branches, more than 335,000 members, almost $6.9 billion in assets and over 1,000 employees. For more information, visit msufcu.org.



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