Southwest Lansing Gears Up for a Festive Community Celebration: Holiday in the Square

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LANSING, MI — Southwest Action Group (SWAG) is excited to announce Holiday in the Square, a festive community celebration bringing together families, neighbors, and local partners for an evening of holiday magic on Saturday, December 6, from 4–6 PM, at the Pleasant Grove Town Square (behind 1910 Food Market).

Holiday in the Square is designed to uplift and unite the Southside community with two hours of family-friendly fun. Attendees can look forward to festive activities, including photos with Santa, s’mores roasting, hot cocoa, pony rides, music, and lively holiday jams, creating a warm and welcoming atmosphere for all ages.

“This event is all about bringing joy and togetherness to Southwest Lansing,” said Paul Anderson, Executive Director of SWAG. “We’re excited to create a fun and festive space where neighbors can connect and celebrate the season.”

The event is free and open to the public, thanks to the generous support of Rathbun Insurance, Lansing Board of Water & Light, and the City of Lansing.

Event Details: Holiday in the Square

Saturday, December 6, 2025 | 4:00–6:00 PM

Pleasant Grove Townsquare (behind 1910 Food Market)

Free activities, treats, and holiday fun for all ages

Holiday in the Square reflects SWAG’s commitment to strengthening the Southside through small business support, strategic placemaking, and community engagement

For more information, updates, or press inquiries, please contact SWAG at paul@joinswag.org.