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Community Advocacy Organization

BEAUTYCON™ 2023, KICKED OFF IT’S TRIUMPHANT RETURN IN LOS ANGELES WITH A NEW VISION AND MISSION

BEAUTYCON™ 2023, KICKED OFF IT’S TRIUMPHANT RETURN IN LOS ANGELES WITH A NEW VISION, MISSION, AND CREATIVE WITH APPEARANCES FROM MARSAI MARTIN, ALABAMA BARKER, TREVOR BARRETT, SABRINA ELBA AND MORE



[Left to right: ESSENCE Ventures President and CEO, Caroline Wanga, Co-Founder of S'ABLE Labs, Sabrina Elba, Alabama Barker]





[Left to right: Marsai Martin, Rhea Raj]


Photo Credit: Getty Images for Beautycon™


Los Angeles, California — September 16, 2023 — Day One of Beautycon™ Los Angeles presented by Walmart® kicked off in its hometown of Los Angeles.


Beautycon™ LA presented by Walmart ® returned after a four-year hiatus, under the new ownership of Essence Ventures, to The Reef in Los Angeles. The moment doors opened, the new venue was flooded with excited attendees as they prepared to experience the one-of-a-kind event. Beauty rebels, influencers and creatives were met with vibrant backdrops displaying the new Beautycon™ logo, providing the perfect opportunities to capture content and engage with one another.


Caroline Wanga, President and CEO of Essence Ventures and Sophia Dennis, Head of Programming for Beautycon™ kicked off the day welcoming this year’s attendees and lineup of the next generation of influencers, creators and emerging talent.


Day one brought out some of the biggest names in beauty, fashion, and entertainment including award-winning actress & founder of Mari by Marsai, Marsai Martin, television icon and beauty brand founder Tia Mowry, and a closing performance from pop artist Rhea Raj. Attendees heard from some of their favorite influencers and beauty trendsetters during engaging panels throughout the day such as Monica Ravichandran, Alabama Barker, Laylo Qasim, Shirley Raines, Zara Rahim, Britni Ricard, Kalani Hilliker, and Sabrina Elba.


The exhibit hall remained full, as attendees browsed and engaged in interactive pop ups from brands like Shea Moisture, Diffein, and eos - to name a few! Beauty lovers also had the opportunity to shop the best of the best beauty products, view product demos and take advantage of exclusive discount codes during a live shopping segment, “Shop Beautycon™ Live.”


The newly added Texture on the Runway, directed and styled by Antoine Gregory (2023 Essence Best in Black Fashion Awards Winner, Emerging Creative of the Year), engaged the crowd as models debuted bold trends in fashion and beauty.


Influencers and creators alike were in attendance for day one of Beautycon™ LA to experience the festivities such as:

  • Ashley Everette, Actress, Model & Performer

  • Dai Time, Talk Show Host & Lifestyle Influencer

  • Monyetta Shaw-Carter, TV Personality (Bravo’s Real Housewives of Atlanta)

  • Pamela Hall, Head of the Hair Department for Hulu’s The Other Black Girl


Stay tuned for additional updates, imagery, and event details from day two of Beautycon™ Los Angeles presented by Walmart® as the events continue through Sunday, September 17, 2023.


Beautycon™ Los Angeles 2023 is also available for viewers virtually via Beautycon.com and @Beautycon on Twitter.


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