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Community Advocacy Organization


Photo Credit: Getty Images for Beautycon™[Left to right: Kelly Rowland, Plastique Tiara]

Los Angeles, California — September 17, 2023 — Day two of Beautycon™ presented by Walmart® concluded in its hometown of Los Angeles on Sunday, September 17! Throughout the two-day event, under the new ownership of Essence Ventures, fans and attendees were reintroduced to Beautycon™ at a new venue in an intimate setting where they got up close and personal with their favorite beauty enthusiasts from emerging creators and beauty brand founders to celebrities and influencers. This year, attendees were immersed in the refreshed festivities as panel discussions and performances celebrated the beauty rebels of all identities and backgrounds.

Photo Credit: Getty Images for Beautycon™[ Left to right: Sophia Dennis, Peyton List, BIA]

Nyma Tang and Antwigadee, kicked off the second day before launching into new and electrifying programming to close out the weekend. Keynote speaker, singer & songwriter and actress Kelly Rowland provided her personal, best beauty tips & tricks on the main stage in a fireside chat with President and CEO of Essence Ventures, Caroline Wanga. Kelly reminisced on her personal experience with beauty standards saying, “Growing up in a hair salon with Ms. Tina showed me that hair is limitless. I was taught you can have fun with hair.”

Day two also featured main stage appearances with some of beauty’s biggest names including, Rico Nasty, PLASTIQUE, and Saucy Santana. Attendees made sure not to miss moments like Makeup Mastery with Sydney Morgan, Jesse Jagger, and Gabriel Zamora and a content creation 101 masterclass hosted by content creator Kennedy Murray.

Celebrities and influencers stopped by Beautycon™ LA to get a firsthand look at the event’s return and engage with fans and attendees including:

  • Lemy, Model and Social Media Influencer

  • Alissa Ashley, Lifestyle Blogger and Influencer

  • Arnell Armon, Beauty and Lifestyle Influencer

  • Zay Wilson, TV Personality (Netflix’s The Ultimatum and Perfect Match)

  • Dominique Defoe, TV Personality (Netflix’s Too Hot To Handle)

Throughout the day, attendees could be seen visiting a multitude of booths from their favorite brands like S’ABLE LABS and Beauty. For. Certain. By BIA and participating in a live shopping segment where they purchased products from Pley, a new beauty brand by Peyton List.

Closing out the Beautycon™ LA two-day event was an electrifying performance by rapper & beauty brand founder, BIA — a perfect end to the successful weekend. Video Footage of her performance can be found: HERE.


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